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Kelda Technology is supporting Waterwise’s Water Saving Week 2019


The UN predicts that by 2030 the world is projected to face a 40 % global water deficit. Sir James Bevan, chief executive of the Environment Agency – the public body responsible for protecting the environment has recently warned that in around 20-25 years, England would reach the “jaws of death – the point at which, unless we take action to change things, we will not have enough water to supply our needs.”


Kelda understands the importance of conserving the world’s most precious resource. Our aim is to transform the way the world uses water, and the methods of delivering water for the good of our planet. For the last 40 years showers have followed conventional designs. Kelda have created a revolutionary water-saving shower that significantly reduces water consumption without compromising shower experience.


Showering Facts:

  • Showering is now the largest water user in the home.
  • The Energy Saving Trust state that people generally spend seven-and-a-half-minutes in the shower.
  • In households that don’t own or use the bath, the average person takes 5 showers per week.
  • According to the Energy Policy Act 1992 a standard shower uses 9.46 litres of water per minute.
  • The average shower uses almost 71 litres of water, equivalent to 44,272 litres of water per household (2.4 people) per year.
  • The Office for National Statistics state that there are 27.2 million households in the UK (2017).
  • UK households use 1.2 trillion litres of water, or 1.2 billion cubic metres of water per year for showering.
  • 1 cubic metre equals 1,000 litres of water and costs around £3.20 for supply and disposal.
  • The UK spends spends £3.85 billion on water supply and disposal for showering each year.
  • Kelda’s innovative water-saving shower running at 5.0 litres per minute has an effective spray force of 10.0 litres per minute (similar to standard shower).


If all the UK households replaced their standard shower with a Kelda water-saving shower we would save:

  • Save around 600 billion (that’s 600,000,000,000) litres of water per year
  • Save approx. £1.8 billion in water costs
  • Save £649 million in total energy costs (water & energy)
  • Savings in CO2 would be equivalent to taking 3,026,289 cars off the road


As a result, it is more important than ever that we take care with how we use water. Taking positive action now can help to ensure that there is enough water to go around, for us, for businesses and for the environment.


Save Money

Saving water saves money. Installing simple devices such as water-efficient shower and taps will save both water and energy by minimising the use of heated water.


Climate Change

Our use of water and energy are closely linked. Operational emissions from the water industry account for nearly 1% of the UK’s total. And a major source of emissions is from using hot water within homes. Reducing the length of your shower or the amount of hot water you use for cleaning dishes therefore has a significant impact on your personal carbon footprint. Using water wisely also helps us adapt to climate change – it means the water we do have goes further.


The Environment

Using water efficiently means that we can minimise the amount of additional water resources being taken out of our rivers and aquifers, especially as demand is rising.


Resilient Water Supplies

As water resources become scarcer, building new infrastructure like reservoirs and desalination plants, or finding new sources of supply, becomes increasingly expensive. If we save water that is otherwise wasted, we can reduce pressure on existing infrastructure and offset the need for more. Using water wisely also makes our supply more resilient against impacts from climate change, such as droughts.





Kelda technology through to next round of Pitch@Palace 11.0


Kelda Technology a SETsquared Southampton member is thrilled to reveal that is has been selected as one of 42 entrepreneurs/early-stage businesses to participate in Pitch@Palace 11.0.


Founded by the Duke of York, Pitch@Palace aims to help make business dreams a reality. Pitch@Palace 11.0 gives 42 entrepreneurs and early-stage businesses the opportunity to connect with potential supporters creating introductions to Influencers, Angels, Mentors and Advisors, access to Distribution Systems and Supply Chains and Connections and Investment.


The impactful and interesting programme will commence in May 2019 with a Boot Camp at Imperial College London, where industry experts will provide support and mentoring. All participants will Pitch to a Panel of Judges, who will select 12 entrepreneurs to pitch for three minutes at St. James’s’ Palace. The remaining 30 will have the opportunity to Pitch for 30 seconds.


We will share more news on this exciting opportunity as we commence Bootcamp! Fingers crossed!


Futurebuild 2019: 5-7 March 2019

Kelda is pleased to announce it will be exhibiting at Futurebuild 2019, located at ExCeL London, 5-7th March. Kelda understands the challenges impacting the built environment and is keen to promote the event’s new identity – reaffirming its commitment to championing true innovation and sustainability across the built environment.


Featuring within the Innovation Zone, Kelda has been selected by the event’s innovation partners, the Department for Business, Energy and Industrial Strategy (BEIS) and Innovate UK to help showcase how innovative companies have already benefited from the opportunities created by the Government’s Clean Growth Strategy. Voted one of the top 30 cleantech companies in the world today, Kelda exists to transform the way the world uses water. Over a quarter of the world’s population is already facing water shortages and drought. Kelda is responding to urgent challenges by applying cutting edge science and engineering expertise to create innovative showers systems that significantly reduce water and energy consumption, without any loss in shower experience.


This will be Kelda’s second year as an exhibitor under Ecobuild, and now Futurebuild. Following the success of last year’s event, and with sustainability being at the forefront of Kelda’s core values, the stand will include an interactive shower demonstration unit that will allow visitors to experience the powerful spray force of a Kelda shower despite using less water and energy than a conventional shower.


Visit Kelda in the BEIS Innovation Zone at stand B116 to learn how Kelda use intelligent technology to deliver the world’s most advanced shower system and to get expert advice on how Kelda can help your organisation reduce your water and energy consumption.


Futurebuild overview:

  • Futurebuild 2019 is focused on showcasing the latest innovations, products and materials.
  • The ecobuild brand lives on through the conference at the heart of Futurebuild, which will take an overarching theme of Time for Action and bring you top macro debates hosted by industry leaders from across the world.
  • Join 26,590 forward-thinking professionals.
  • Meet over 500 product innovators.

EMEX: The Energy Management Exhibition 21/22 November 2018

Kelda are delighted to be exhibiting at EMEX, the Energy Management Exhibition at the Excel London. Please drop by our stand B18 to find out more about our innovative shower technology, which can be tailored to: deliver 2.4 times the power of a traditional shower for the same flow rate; or provide an invigorating shower experience, using up to 50% less water. Plus, learn how to reduce your water usage and take control of your data with our Shower Monitoring Analysis and Recording Technology (SMART) service.


EMEX establishes and builds partnerships between business, third party intermediaries, training suppliers, government and public bodies to accelerate the adoption and the implementation of energy efficiency measures in order to reduce energy use and carbon emissions. EMEX provides an event platform across which stakeholders can share knowledge, technologies and expertise. We’ll help you find innovative and effective solutions to the challenges you are facing. Find out more.


EMEX overview:

  • EMEX is an immersive 2-day exhibition (21-22 November) bringing together key stakeholders who are passionate about implementing energy efficiency technologies and strategies.
  • EMEX attracts c. 4,500 attendees and represent the lion’s share of UK energy managers.

The EMA magazine – Issue: Nov/Dec 2018

The latest issue of The EMA Magazine is available to read online. I’m sure you will this an interesting read.


Please turn to page 72-3 where you will learn more about our latest news:

  1. GLL Windrush Leisure Centre Case Study: How we have helped to improve spray force by 60% and decreased water usage by 42% c. 1.2 million litres of water per year.
  2. New Advert: Our latest ad features our E3 Handset and Triple-E shower technology “Experience, Efficiency and Ecology” highlighting how a Kelda shower can be tailored to: 1) deliver 2.4 times the power of a traditional shower, for any given flow rate; or 2) provide an invigorating shower experience, using up to 50% less water.


The November/December issue is special as it doubles up as the EMEX (Energy Management Exhibition) show guide.


EMA/EMEX overview:

  • The EMA magazine is aimed at anyone involved in energy management covering news and features related to energy management, sustainability and environment.
  • It has a high concentration of energy buyers, 82% are:
    • Energy Management 39%
    • Facilities/Estates/Property Management 29%
    • Environment & Sustainability 14%
  • 5,000 hard copies distributed nationally – readers are responsible for 44% of spend in energy sector. Est. £6-8bn.
  • Magazine is shared with at least four peers/colleagues reaching 25,000 people in the industry.
  • EMEX is an immersive 2-day exhibition (21-22 November) bringing together key stakeholders who are passionate about implementing energy efficiency technologies and strategies.
  • EMEX attracts c. 4,500 attendees and represent the lion’s share of UK energy managers.

Holiday Park & Resort Innovation

We would like to thank everyone who visited our stand (2042) at the Holiday Park Show 2018, NEC Birmingham, 7-8 November 2018. The exhibition was a great success and it gave us the opportunity to showcase our next-generation shower technology and portable shower efficiency demo unit (main picture). We enjoyed many inspiring conversations and were overwhelmed with the number of visitors who joined our stand to discover the innovative shower solutions that make us one of the leading clean technology companies in the world.


For those of you who missed us, we will be exhibiting at EMEX (Energy Management Exhibition), stand B18, Excel London, 21-22 November 2018.


If you would like further information about our products please feel free to contact us at

Kelda Technology are proud to be exhibiting at the Holiday Park & Resort Innovation 2018

Holiday Park & Resort Innovation is the leading trade event for holiday parks, resorts, and attractions to find the latest innovations in guest experience, technology, entertainment and accommodation.


Kelda is pleased to be demonstrating our innovative shower system which can be tailored to:


1. deliver 2.4 times the power of a traditional shower, for any given flow rate; or
2. provide an invigorating shower experience, using up to 50% less water.


To find out more please visit us on stand 2042.

The Global Heatwave and the Boiling Frog

Climate change is one of the most significant challenges today, and according to climate scientists, this summer’s abnormal weather is just the beginning of what is predicted to be in store for us in coming years.


The summer of 2018 was noteworthy for the all-time heat records smashed around the world, from California to Sweden and Japan. The high temperatures were sign of a warming world, scientists have said, with human-caused global warming increasing the frequency of heat waves as well as their severity and duration and other extreme weather events. The debate is now moving towards how we can deal with the impacts of future climate change, and we have to ask ourselves if we reacting to the rising temperature, and its effects with enough urgency.


The boiling frog is a fable, the premise of which is that if a frog is put suddenly into boiling water, it will jump out, but if the frog is placed in tepid water which is then brought to a boil slowly, it will not perceive the danger and will be cooked to death without trying to save itself.  How we go forward to deal with this new reality is undecided.  Perhaps the story of the boiling frog is for us all to consider; do we sit in the increasing temperatures in the hope that our resources will sustain us in the future?


First, perhaps we need to ask why has it been so hot?  In Europe, the heatwave was caused by the stalling of the jet stream wind, which usually funnels cool Atlantic weather over the continent. This left hot, dry air in place for the summer months for far longer than usual. The stalling of the northern hemisphere jet stream is linked to global warming, and the rapid heating of the Arctic and the resulting loss of sea ice.


The jet stream impact

The jet stream, the core of strong winds some five to seven miles above the Earth’s surface blows west to east and moves weather around the globe. Wind speeds can exceed 200 mph, but this isn’t felt at ground level. The jet stream’s strength and position have a significant influence on the weather we experience at the surface. What we experienced over the summer was a very weak flow in combination with a high-pressure system over central Europe. The high-pressure system blocked weather systems from the Atlantic, pushing them northward rather than allowing them to move eastwards towards Europe.


Sea temperatures effects

We could be also be looking forward to beautiful autumn thanks to a continuing horseshoe-shaped pattern of sea temperatures stretching across the Atlantic. The current mild Autumn is certainly testament to that. Throughout the summer the tropical Atlantic seas that extend from the Caribbean to Africa have been colder than usual, and the unusually cooler waters have reached up round to the southern tip of Greenland, in a pattern that looks like a horseshoe lying on its side. In the middle of that horseshoe has sat a large of area unusually warm seas in the mid-Atlantic. This Atlantic sea temperature pattern is a useful way to forecast hot summers as early as springtime, long before the heat arrives.


There are some similarities between the heatwave of 1976 and the sea conditions in the Atlantic back then were very similar to what we see now. In both years, the same pattern formed in which there is cold water near Greenland, warm water further south and then more cool water closer to the British Isles. But importantly what has changed since 1976 is that the Earth’s average temperature has risen.


Climate change

Global temperatures are increasing due to climate change. The global rise in temperatures means the probability that an extreme heatwave will occur is also growing. These fundamental changes to the Earth’s surface are likely to have an impact on the atmospheric circulation system and hence the weather we experience.


Serious climate change is “unfolding before our eyes”, said Prof Rowan Sutton, director of climate research at the University of Reading. “No one should be in the slightest surprised that we see very serious heatwaves and associated impacts in many parts of the world.”  The wide geographical spread of the heatwave, right across four continents, points to global warming as the culprit, said Prof Peter Stott, a science fellow at the UK’s Met Office: “That pattern is something we wouldn’t see without climate change.”


The heatwave experienced across northern Europe and the US has saw wild fire in the Arctic Circle, Sweden suffered its strongest heatwave in almost 260 years and record temperatures with prolonged heat across the UK and the European continent. In the south, fierce blazes devastated parts of Greece, with scores of people killed.


But the extreme weather has struck across the globe.  Severe floods killed more than 200 people in Japan in early July, with the nation then hit by a heatwave described as a natural disaster that peaked at 41.1C and left 23,000 people in the hospital. In the US, extreme heat in the fed wildfires, while flooding is affected the east coast. Temperature records have been set in Taiwan, with a temperature of 40.3C in Tianxiang, and in Ouargla in Algeria’s Sahara desert, which reported a maximum temperature of 51.3C, the highest temperature ever reliably recorded in Africa.


Global Water Concerns

More than five billion people could suffer water shortages by 2050 caused by a combination of climate change, increased demand and wasteful inefficiencies.  “The ecosystems on which life itself is based – our food security, energy sustainability, public health, jobs, cities – are all at risk because of how water is managed today,” according to the World Bank Group President Jim Yong Kim.


Cities across the world are already suffering from water shortages. There has been a recent focus in Cape Town and water scarcity covers the drought belts encompassing Mexico and the southwestern corner of the USA, western South America, southern Europe, China, and Australia.  Rainfall is forecast to decline in these regions – which means there is less water to go around rising populations.


Water in the UK

After the heat of summer, the weather forecasts indicated that there would be a high likelihood of autumn with bright, dry conditions in many areas and the summer has been recorded as one of the hottest ever. The rising temperatures are having an effect on farmers and their livelihoods, and the falling levels of the UK’s reservoirs, lakes and rivers.  This year saw the driest June on record with the UK hit by scorching temperatures and almost no rainfall.


Much of England and Wales could face severe water shortages next year unless there is significant rainfall over the winter months, the Environment Agency warned. The recent wet weather has done little to replenish water levels in rivers and reservoirs already low after one of the driest periods on record.  Six water companies have already initiated drought management plans to ensure supplies to customers remain unaffected. Southern Water are even considering building a desalinisation plant to cope with demand.


The Environment Agency says the situation will not improve unless there is 120% of the average rainfall over the winter.  Many farmers are culling animals earlier than they would normally, following a bad grass growing season due to the harsh weather in March, which delayed the start of free grazing, followed by the heatwave. If farmers go into winter short of feed and relying on expensive feed, the dry weather has pushed up the cost of cattle feed in Ireland by 50%, it will push up prices and could result in a lower overall production of UK meat and milk.  The hot and dry spell  also played havoc with crops affecting yields of asparagus, cauliflower, and salad crops that may require increase imports from Europe.


What’s Next?

Climate change and increasing water scarcity is a reality right now, with most experts agreeing that we will have to make radical changes in our behaviour. We have to live with both and plan for them, acknowledging that water is not an unlimited resource that can be taken for granted and that we, like the frogs, will have to take evasive action before it’s too late.

Kelda Technology launches new marketing brochure featuring E3 Technology

We aim to revolutionise methods of delivering water for the good of our planet. Over a quarter of the world’s population is already facing water shortages and drought. Kelda is responding to urgent challenges by applying cutting edge science and engineering expertise to developing clean sustainable technologies.

Kelda uses British made innovation to disrupt stagnant thinking and change the global mindset to empower the next generation.

Our patented Triple-E shower Technology defies convention without compromising performance. Unlike any other model, Kelda halves water use and heating whilst creating a spray force 2.4 times the power of a traditional shower, for any given flow rate. We use intelligent technology to deliver the world’s most advanced shower system.

Costs are reduced, customers satisfied and your organisation is empowered to play a breakthrough role in safeguarding the planet’s future. Kelda’s innovative clean technology creates a cascade of benefits for your business and for the environment.

To learn more about the world’s most efficient shower download the new Kelda marketing brochure here.





Global entrepreneurs converge at Unreasonable Impact World Forum for ground-breaking approach to the world’s biggest issues

1st October 2018 – LONDON – The second-annual Unreasonable Impact World Forum launches in London this week, introducing some of the most influential companies solving some of the most pressing challenges of our time, all while creating the jobs of tomorrow.

The Unreasonable Impact World Forum is the culmination of a year of transformative support for some of the world’s most exciting ventures through Unreasonable Impact, the innovative multi-year partnership between Barclays and Unreasonable Group. To date, the 71 ventures have raised over $1.3bn in funding, generated over $1.1bn in revenue and support almost 20,000 jobs.

Now, to culminate the second year, the fast-paced, thought-provoking and inspiring Unreasonable Impact World Forum is set to bring together the entrepreneurs creating the companies that represent the future titans of industry across the four key themes of the futures of energy; food, water and agriculture; sustainable living; and supply chains.

Ventures benefitting from the programme include Plant Prefab, which has just completed a $6.7 million Series A funding round with backers including Obvious Ventures and the Amazon Alexa Fund; Lanza Tech, which recently partnered with Virgin Atlantic to use new sustainable aviation fuel in a transatlantic commercial flight for the first time this October; and BreezoMeter, which last month closed series B funding totalling $7.75 Million USD, led by Goldacre and Entrée Capital.

Daniel Epstein, founder and CEO of Unreasonable Group, explains, “Since launching Unreasonable Impact, we have supported some of the world’s most exciting and impactful ventures to grow faster and create nearly 7,000 new jobs. This year’s Unreasonable Impact World Forum marks another significant milestone in our progress, and offers a fantastic opportunity to fully experience the impact that these ventures have already delivered through implementing ground-breaking, rapidly scaling solutions to what the world thought was previously impossible.”

The week-long Unreasonable Impact World Forum reaches its peak on Thursday 4th October at the Royal Institution of Great Britain, where investors and corporate leaders from innovation, supply chain and sustainability and the 25+ entrepreneurs involved in the second year of Unreasonable Impact will gather to look at the successes and barriers within impact investing and scaling up impact-driven ventures. Each entrepreneur has only three minutes to pitch their business to an audience of over 400 strategic guests, explaining why they are the future of their sector to gain support and help their businesses grow.

Alisdair Gayne, Head of UK Investment Banking, Barclays, says, “Unreasonable Impact is an important strategic part of Barclays’ core business. We believe entrepreneurial solutions are best primed for scale when supported by a major corporation that can accelerate their growth. By supporting these entrepreneurs targeting the world’s greatest challenges with our resources and mentorship, we can help to facilitate job creation in sectors that will lead future global economies and will benefit society as a whole.”

For more information, visit